Unit 2, Faraday Close, NN11 8RD
+44(0)1327 879334

About us

Manufacturer of digital control systems for the lift industry

About us

Digital Advanced Control is an established UK lift controller company and a leading manufacturer of superior quality control systems and ancillary equipment for all types of elevators. We have supplied our high-performance products to a wide range of clients including high profile government buildings, major high street retailers, local authorities, hospitals, hotels, schools and universities, nursing homes, museums, factories and blue-chip companies.
Our product range has expanded to include not only hydraulic and traction lift control systems but also MRL control systems, plug and play control systems, remote monitoring, precision positioning systems, load weighing systems, TFT indicators, car and landing operating stations, car top and pit control stations, tape heads, safety edges, trailing flexes, and halfway boxes.

Our Values

Our core values are at the heart of everything we do, to ensure our personnel are focused on delivering quality products and services to our customers whilst maintaining the further ambitions of the business, our people and our environment.

  • We are Passionate about our lift control products, customers and customer service.
  • We place great value on Integrity when dealing with our people, our suppliers and customers.
  • We strive to Be The Best at what we do, researching, learning, constantly improving and developing our products, procedures and technology. In doing this we ensure the long-term success of the company and its people.
  • We aim to act with consummate Professionalism at all times both in dealing with each other, suppliers and customers.
  • We aim at all times to deliver the Best Value to the customer ensuring the sustainability of product and viability of the company.

We believe following these core values have helped our current success and will maintain our growth into the future.

Our Customers

Our customers range from large multinational lift companies to small lift companies, but whatever the size our focus is to deliver an outstanding quality product, on time and provide excellent technical support afterwards. We provide an accurate, swift quotation service with no hidden extra charges and clearly laid out quotes. We also keep you informed with the status of your order, checking your delivery date prior to manufacture and ensuring your order is delivered on time to your required location.

Major retail brands use our lift controllers

Digital Advanced Control has been gaining strong growth in the retail sector where competitive pricing coupled with reliability and safety is paramount to move passengers and stock around busy stores.

Our lift controllers have been installed in ASDA , Boots, Forever21 , H&M, McDonnalds, Morrisons, Superdrug, Sainsbury’s Tesco, Waitrose, Wilkinson’s and WHSmith’s stores over the past 12 months both on refurbishment and new lift installations, with control panels installed in major shopping centres including 3 MRL lift control panels at the new Westfield site in Stratford city.

Our Products

We develop and design all our own products in-house, we also manufacture solely in the UK in the Midlands. We only use branded electrical and electronic equipment to ensure the sustainability of supply and quality of product.

We utilise the latest technology including 32-bit processors, the latest graphic architectures and up-to-date software techniques to ensure we stay at the forefront of lift technology. This combined with our focus on developing products that are as user-friendly as possible means your engineers will be able to use our products intuitively to aid rapid fault diagnosis of your lift system.

We also utilise the latest in production technology combined with highly skilled production staff, with many years experience in electrical and electronic manufacturing to deliver a quality product time after time.

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